The Nordic region's leading fitness center chain, SATS, was hit hard by the pandemic. Nevertheless, they chose to focus on leadership development.

Investing in leadership development has given the fitness center chain SATS good results. Despite the pandemic with great unpredictability and many closed centers. This autumn, the program will be rolled out throughout the Nordic region. SATS has a clear ambition to build confident leaders who support their employees so that they succeed in their roles.

After a successful program with FRONT Leadership, close to 150 center managers across the Nordic region will now be trained. The leadership principles in the program are based on SATS' values, which provide a common foundation for leadership in the organization.

Written by the PR operators
Published in the trade magazine HR-magasinet

A successful pilot project

One of the participants in the pilot project is Hans Erik Vist, center manager at SATS at Schous Plass in Oslo. Hans Erik Vist is left with valuable replenishment and new impetus through leadership development. He is pleased that SATS has decided to roll out the program throughout the Nordic region.

Hans Erik Vist thinks it's good that SATS takes management seriously and makes it clear that it's something that needs to be worked on continuously. He says that developing as a manager has been positive, but also tough at times.

Leadership development in rate

Photo: The PR operators

Tailor-made program

Anniken Mørch Fischer, Nordic People Development Manager at SATS, says that they have not had a Nordic management development program before. It was therefore important to have a tailor-made program that could be implemented across the Nordic countries and that works well in the managers' everyday operations.

SATS got a good impression of FRONT Leadership who had a good understanding of needs, and that their digital leadership training stood out from the other options that SATS considered.

Mats Kristensen, general manager of FRONT Leadership, says that the program is designed to provide continuous feedback from employees, managers and management colleagues, so that they have the opportunity to develop and, if necessary, adjust their leadership style through the FRONT Leadership program.

Competitive advantage and financial gain

Investing in leadership development has made SATS confident that having satisfied employees will be a competitive advantage and produce bottom-line results in the future. The company has clear ambitions for continued growth.

Those who have completed the leadership training at FRONT Leadership are highly motivated and have received good tools and advice that will make them even better leaders. The leadership training will have a positive effect on the entire organization.

digital leadership development

Mats Kristensen, FRONT Leadership